How to Use Offline Brand Intelligence to Increase ROAS | MMA Global

How to Use Offline Brand Intelligence to Increase ROAS

Thursday, May 2, 2019 - 2:00pm to 3:00pm EDT

Watch the Webinar:

With budget limitations and the need to meet performance KPIs, marketers can leverage location data to drive higher engagement, increase sales and maximize ROAS. Attendees will hear a case study about a convenience store that used offline brand intelligence to improve targeting, deliver a 120% uplift in in-store footfall and measured positive ROAS. You will gain actionable insights on how you and your brand can use location data to deliver results.

 

A newly released benchmark study will also be presented which will provide benchmarks on campaign performance by advertising vertical and platform.

 

In this webinar, you will learn:

  • How location intelligence led to 120%+ uplift for a leading Midwest convenience store
  • How to leverage location data to improve targeting and increase campaign performance measurement
  • How to use benchmarks to build strategies that keep you one step ahead
Speakers: 
Director, Media Strategy & Operations
Centro
Executive Vice President of Marketing
Cuebiq
Moderator: 
VP of Industry Programs
Mobile Marketing Association
Webinar Sponsor: