With more and more devices vying for your users attention, it has become imperative for marketers to build engagement strategies that resonate with their end consumer. Almitra Karnik, Head of Marketing, for Clevertap, will lead this webinar to help you gain a deep understanding of how managing the lifecycle of existing and potential customers helps brands bring relevant context to their conversations with them, enabling real-time interaction, with a view to building omnichannel experiences that really can scale. 

In this webinar, you will: 

• Learn how marketing is changing from being product driven to being relationship focused and what this means for the whole mobile ecosystem 
• Hear about omnichannel experiences and the importance of getting them right 
• Understand Customer Lifecycle management 
• Take away key strategies that have helped brands improve customer retention and engagement and so help deliver business growth.