Identity resolution has been top of mind for marketers for the longest time. With the 3rd party cookie dying, the proliferation of new privacy regulations and the rise of the Universal IDs, the advertising industry will have to rethink identity once more time. This webinar will focus on strategies marketers can implement today to circumvent the coming challenges and better prepare for a future without cookies.
In this time of crisis, it is more important than ever for brands to build trust with their stakeholders. Commonly referred to as Responsible Marketing, brands need a strategy to balance raising their voice to drive consumer engagement while being sensitive to the broader environment.
In this webinar, we feature how a leading brand can lead a strongly responsible marketing campaign during this time of crisis.
Facebook is focused on many efforts to support businesses in responding to COVID-19. In this session we will share insights, learnings & resources on how businesses (small to big) can navigate through the current challenges:
How consumer behaviours have changed in the context of COVID-19
How businesses can respond - best practices & learnings
Consumer behaviour has altered in the new reality that we live in since COVID-19 has emerged as a global pandemic. This is having a profound and deep impact on the daily lives, preferences, choices, and habits of consumers. As countries respond to the pandemic differently, we dig deep into the shift in consumer behaviour through audience intelligence data and mobile surveys. Join this webinar as Vasuta Agarwal, Managing Director, Asia Pacific at InMobi and Jessie Yang, SVP & GM at InMobi Greater China shed light on:
Tuesday, April 28, 2020 - 11:00pm ICT to Wednesday, April 29, 2020 - 12:00am ICT
In Pandemic time, while fear, tension, uncertainty and constant stream of negative news is widespread, we see the opportunity for celebrating positive & prideworthy values to all Vietnamese. By strongly attaching ourselves with #ProudlymadeinVietnam qualities – stories – human, brands do not just enhance Brand love and Appreciation. Most importantly, we receive the handshakes from Vietnam top Artists and Top Brands to together make proudly Vietnam.
Google’s announcement to eventually replace third-party cookies is seen by some as a threat to a marketer’s ability to track, target, and measure consumer engagement across the open web. In reality, the death of the cookie was a long time coming and may actually provide a positive step forward toward a truly sustainable and transparent marketing ecosystem. But before the cookie-less future is here, we need to first understand what paths are available to not only sustain but grow business for marketers:
• What data and technology will replace the third-party cookie?
As coronavirus continues to spread globally and people go on to self-isolate in their homes and stockpile groceries, how different will be the holy month of Ramadan this year?
Join us for the webinarwhere we will share insights about how the social distancing and movement restrictions will affect the celebration. Being a month of caring & sharing, will there be a difference in consumer expenditure, consumption and media habits?
The COVID-19 pandemic is impacting our world today. The shift requires marketing leaders to more effectively understand the current impact in consumer behavior, key questions to address and actions to consider during this challenging time. Join this webinar to learn how marketing leaders will maintain customer loyalty, change the marketing operating model and position the organization to consistently deliver.
Brian Wieser is highly regarded in the marketing, media, advertising and technology fields. As the Global President of Business Intelligence at GroupM, Brian leads GroupM’s thought leadership practice focused on driving actionable marketplace intelligence on markets, audiences, partners, platforms, and more. In this webinar, Brian will focus on how the pandemic is impacting the global marketing industry, discuss shifts in media consumption and other behaviors, tips for managing through crisis and how marketers can be mindful of opportunities while setting the stage for future growth.
As people practice physical distancing in different parts of the world, many of us found ourselves more socially connected than ever.
What is remarkable is that we seem to be witnessing a rapid adoption of emerging behaviours much sooner than we would have anticipated such as a significant increase in messaging and Messenger video usage, doubling of FB and IG Live viewing in just a week etc.
