Proactive Strategy for Brands and Marketers During a Crisis
Thursday, April 23, 2020 - 2:00pm to 3:00pm EDT
The COVID-19 pandemic is impacting our world today. The shift requires marketing leaders to more effectively understand the current impact in consumer behavior, key questions to address and actions to consider during this challenging time. Join this webinar to learn how marketing leaders will maintain customer loyalty, change the marketing operating model and position the organization to consistently deliver.
- The pandemic is impacting consumers’ values and motivations, so it is more important than ever before for brands to speak the truth. Brands need to adopt a credible brand voice and purpose by empathizing with its customers, employees and partners.
- It is critical for brands to be able to pivot and maintain agility so it can quickly change messaging in response to rapidly evolving circumstances.
- Customer expectations are rapidly changing along with the environment, and brand is experience. With that in mind, brands should only promise on what can be delivered to customers.