[APAC Webinar] Navigating the Shift in Consumer Behavior in Asia during COVID-19 | MMA Global

[APAC Webinar] Navigating the Shift in Consumer Behavior in Asia during COVID-19

Wednesday, April 29, 2020 - 3:00pm to 4:00pm SGT

Region: 
Watch the Webinar:

Consumer behaviour has altered in the new reality that we live in since COVID-19 has emerged as a global pandemic. This is having a profound and deep impact on the daily lives, preferences, choices, and habits of consumers. As countries respond to the pandemic differently, we dig deep into the shift in consumer behaviour through audience intelligence data and mobile surveys. Join this webinar as Vasuta Agarwal, Managing Director, Asia Pacific at InMobi and Jessie Yang, SVP & GM at InMobi Greater China shed light on:

  • The impact of COVID-19 across Asia Pacific
  • Key insights about consumer sentiment, preferences, and shopping and media behaviour
  • Understanding China Path to Recovery
  • Frameworks for brands when leveraging digital during COVID-19 to stay connected with consumers

"Was great being a part of the MMA sessions, as always but with a whole new experience of doing it remotely." Vasuta Agarwal

Speakers: 
Chief Business Officer, Consumer Platform Advertising, InMobi
InMobi Glance
SVP and GM
InMobi Greater China