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How much time does an ad need to stay on a mobile screen in order to be seen? Our research shows the human brain needs 4/10th of a second to engage with mobile advertising and trigger a response, positive or negative.  In the blink of an eye, the brain has already processed a mobile ad.  And more so, by the time it takes for their heart to beat once, they have very likely formed an emotional response. Are you prepared with a First Second Strategy?

In this webinar, Vassilis Bakopoulos, SVP, Head of Industry Research at the MMA will present new findings from a groundbreaking Neuroscience Cognition Research study that was conducted to understand how consumers process information in a mobile environment and what that means for marketers when they develop their creative and media strategies.

Takeaways include:

• The speed at which consumers of different demographics process advertising in a mobile environment
• How to leverage specific visual elements to capture the brain’s attention
• Why it’s important to tap into the emotional brain immediately and the difference between how static and video ads create an emotional response
• How you can arbitrage media that is less than a second
• ... and much more

Register today to fast-track your company’s mobile ad cognition