Mobile ads are processed in the blink of an eye - do you have your First Second Strategy?
Tuesday, April 23, 2019 - 2:00pm to 3:00pm EDT
If you are interested in learning more about our Cognition research, click here.
How much time does an ad need to stay on a mobile screen in order to be seen? Our research shows the human brain needs 4/10th of a second to engage with mobile advertising and trigger a response, positive or negative. In the blink of an eye, the brain has already processed a mobile ad. And more so, by the time it takes for their heart to beat once, they have very likely formed an emotional response. Are you prepared with a First Second Strategy?
In this webinar, Vassilis Bakopoulos, SVP, Head of Industry Research at the MMA will present new findings from a groundbreaking Neuroscience Cognition Research study that was conducted to understand how consumers process information in a mobile environment and what that means for marketers when they develop their creative and media strategies.
- The speed at which consumers of different demographics process advertising in a mobile environment
- How to leverage specific visual elements to capture the brain’s attention
- Why it’s important to tap into the emotional brain immediately and the difference between how static and video ads create an emotional response
- How you can arbitrage media that is less than a second
- ... and much more
Register today to fast-track your company’s mobile ad cognition