Barry, who serves as CSO of Swrve, has spent much of the last eight years advising some of the worlds largest media companies on how to grow their digital business in the era of mobile-first, app-centric world.
Swrve is Barry's fifth startup in Barry's career. Four of his previous startups IPO'd on NASDAQ and one was sold to Apple. Swrve provides SaaS-based, real-time marketing automation software to increase customer engagement through dynamic campaigns across mobile, email, web, TV and emerging digital channels. Swrve has been deployed in over 3.5 billion devices, and the platform processes over 14 billion events daily.