Tuesday, December 12, 2017 - 2:00pm to 3:00pm EST
Great Creative Matters
If we’re serious about having the best mobile ad creative drive our upcoming 2018 campaigns, then we need to refresh the rapidly aging approaches of the past. The problem with today’s mobile creative ... it doesn’t deliver on the promise of the device (we’re focusing on old formats; we’re letting laziness slow down innovation; the list goes on ...). How can we make it better? It starts with building a beautiful relationship, marrying two powerful players in our space — location data and great creative. Join Walter Geer, Vice President and Creative Director of Verve as he deep dives into why creative matters.