Mobile as a platform offers huge opportunity for brands and marketers, but not everyone knows what it takes to create a successful mobile campaign. In this webinar, Millward Brown takes all the winning mobile campaigns from APAC SMARTIES Award 2015 along with our immense experience on digital creative best practices to share what all successful campaigns have in common. Blending these learnings with our mobile marketing predictions, we look to share what we think on the role of mobile is in today’s fragmented media world and what it means for brands.