The state of mobile user acquisition is changing. Marketers are shifting their focus in an attempt to acquire more high-value users. But what does a high-value user look like, and what are the signals that represent their potential? Our latest State of Mobile Acquisition report explains how marketers can understand, identify and acquire more high-value users in order to drive their business forward.
You’ll see that keeping track of KPIs, such as cohort behaviors, retention and funnel metrics, do not provide the complete picture. With both in app and mobile advertising data, marketers can uncover new, meaninful insights around customer value.
Key takeaways:
