Mobile and Location Data: Accelerating Your Integrated Marketing Strategy
Wednesday, May 4, 2016 - 2:00pm to 3:00pm EDT
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Over the past few years, marketers have seen an explosion of customer data. The problem is that this data often reflects the fragmented pieces that make up a customer’s shopping journey. To accelerate your marketing strategy beyond these micro-moments and ignite shopper action, it’s crucial to know which data points are important, and how to strategically combine them.
In this webinar discussion you'll learn:
- How the ubiquitous mobile phone, combined with purchase data, can connect the dots between consumer moments
- How to understand the consumer journey through the lens of location