Mobile and Location Data​: Accelerating ​Your ​Integrated Marketing Strategy | MMA Global

Wednesday, May 4, 2016 - 2:00pm to 3:00pm EDT

Watch the Webinar:

Over the past few years, marketers have seen an explosion of customer data. The problem is that this data often ​reflects the fragmented pieces that make up a customer’s shopping journey. To accelerate your marketing strategy beyond these micro-moments and ignite shopper action, it’s crucial to know which data points are important, and how to strategically combine them. 

In this webinar discussion you'll learn:​ 

  • H​ow the ubiquitous mobile phone​,​ combined with purchase data,​ can connect the dots between consumer moments 
  • How to​ understand the consumer journey through the lens of location 
VP of ​Custom Analytics
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