What You Missed in High School Chemistry Is Costing You Marketing Dollars
Awareness is growing about the widely divergent quality of location data and the realities of what can be done with it. But what tools can agencies, marketers and publishers use to sort the wheat from the chaff, and make sure that investments in mobile and location data are not wasted?
Travel back to the classroom with PlaceIQ and the MMA, for a practical course that will help you confidently understand accuracy vs. precision and other critical core concepts when:
Instagram kicked its advertising program into high gear in September, opening its platform to a wide variety of global advertisers and adding a suite of new products, including 30-second video ads and a guaranteed delivery premium product. Advertising on the visual social network, however, requires a different mindset than many other platforms. It’s time for brands to figure out best practices for reaching and engaging Instagram’s massively loyal 400-million-user base in a smart and effective manner.
Thursday, December 10, 2015 - 2:00pm to 3:00pm EST
Delivering intuitive, compelling and seamless experiences to your customers is more important than ever. What’s more is that as your world as a marketer gets more fragmented (as a single user may experience your brand across multiple smartphones, tablets, desktops), your customers are becoming more channel agnostic. They transition from one device to another, expecting seamless continuity. The fragmented device and channel ecosystem, combined with high customer expectations creates a complex landscape that marketers have to navigate.
Mobile moves fast and the industry has quickly been adopting many tools to measure the impact of mobile media. In the midst of the holiday shopping season, Thinknear looks at mobile's ability to drive customers to the store through the lens of foot traffic attribution. Marketers have several choices in the space and we will look at the differences in approach along with recommendations for any media buyer seeking to understand the impact of a mobile advertising campaign.
The objective of Media Planning is to enable Advertisers to meet the objectives of marketing campaigns. People working within the roles of Media Planners are domain experts of the space. The term Domain Expert refers to a person that has expertise in a given area and able to make appropriate decisions based on this expertise. In the Data Science world there is debate for when to use domain expertise and when to use machine learning (e.g. automated learnings from data), and is one superior to the other.
Activating Geotargeting Across Your Campaigns with a Focus on Election 2016
There’s so much we can learn about a person based on the places they go. Join The Trade Desk and Factual as they discuss how to successfully implement the use of location data in your cross-device campaigns to target users based on their real-world behavior. Speakers will highlight relevant geofencing examples with a special focus on the benefits of creating custom location-based audiences for Election 2016. Key takeaways from the session include:
Serving as a deeper dive into the MMA’s recent white paper release - “Demystifying Location Data Accuracy”, this session brings together the leading industry experts (members of the MMA’s Location Data Accuracy Working Group) to define and drive transparency and greater data quality. A priority for marketers, because, at its simplest, accurate location data is proven to increase relevance to consumers, leading to improved ad performance.
Our expert panelists will share their insights, covering:
Thursday, November 19, 2015 - 1:00pm to 2:00pm EST
Join Ensighten Product Marketing Director, Karen Wood, and Forrester Research Analyst, James McCormick, as they discuss the specific opportunities brands have to optimize mobile apps, and how brands can leverage best practices from the online testing world to drive app engagement and revenue.
Wednesday, November 18, 2015 - 2:00pm to 3:00pm EST
Presented by FollowAnalytics and Gigaom Research
In a 2015 survey commissioned by FollowAnalytics and Gigaom Research, enterprise mobile marketers revealed the critical role that their mobile apps play in the lifetime value of the customer. Once brochureware or purely transactional, mobile apps have evolved and are now expected to deliver intelligent, personalized, 1:1 journeys providing consistency with all other channels such as web, email, and in-store experiences.
Thursday, November 12, 2015 - 2:00pm to 3:00pm EST
For marketers, where people are, where they’ve been and where they are going are strong indicators of consumer intent. For consumers, they expect to have what they want and need when they want it. That means that brands have to adapt to meet mobile consumers expectations with right place and time messaging. Using the power of real-time location marketers can finally stop the guesswork and more effectively reach the right people based on the real places they visit everyday to influence where they will go next.
