Amy Abascal directs Demand Generation and Content Marketing for FollowAnalytics.  She began her digital marketing career in 1995 creating websites for small businesses, when the web was not yet taken seriously as a marketing channel.  In the late 90s, she carried web leadership roles at EDS and VA Linux.  As web formally transitioned from IT to a Marketing function, Amy found her calling.  After four years leading the online marketing team at GroundWork Open Source, Amy moved into the analytics space, accepting a role as Director of Web Marketing at Jaspersoft (now Tibco).  Her tenure there, and at Demandbase and now at FollowAnalytics has allowed her to develop deep domain expertise in Marketing Analytics.  As a seasoned data-driven marketer, she is excited about the potential for using intelligence to reach audiences through mobile, and across channels and devices.

Amy lives in the San Francisco Mission and attended UC Davis.