The Human Connection and Purpose Driven Strategies are at the Forefront for Top Mobile Marketers
Tuesday, January 12, 2016 - 2:00pm to 3:00pm EST
To serve as a deep dive into the recently released 2015 Mobile Marketing Trends Report, the MMA and Millward Brown will be discussing the characteristics of winning campaigns from both the MMA’s 2015 Global Smarties Awards and the Cannes Mobile Lions.
With the human connection and purpose driven strategies being at forefront for top mobile marketers, this session will focus on the following principles and key tactics to deliver on this proposition, including:
- Importance of enabling two-way conversations, to allow for customization and personalization
- Executions that support interactivity or co-creation and encourage active participation as well as sharing seal the deal
- The best mobile-led campaigns take an integrated approach, skillfully leveraging other channels
The session will share the 6 key marketing and innovation trends that matter most for marketers looking to put mobile at the heart of their campaigns to drive increased ROI and closer consumer engagement.