The MMA's groundbreaking SMoX Study (Cross Marketing Effectiveness) provides brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits! Not just from their digital budgets, but from their ENTIRE marketing budgets!

This first webinar in our SMoX Webinar series will share in-market campaign data and insights from MasterCard, AT&T, The Coca-Cola Company and Walmart from the MMA’s SMoX Study. This webinar is about action. It’s about how brand budgets should be re-allocated to optimize mobile within their marketing mix to drive increased ROI (without spending any additional budget). 

To be revealed during the webinar, additional irrefutable insights into:

• The performance and attribution of video, audio, location and other mobile vehicles
• The importance of multiple creative executions for increased campaign impact
• How to leverage the new way of dynamic marketing from "aim and pray" to "control and know"

As the Global Trade Group representing the Mobile Industry, we are thrilled to be able to share this data and insights with you. This is the most important research ever undertaken for the mobile industry and creates a pivotal moment.