Smartphones and tablets may be the primary (and sometimes only) way your audience is learning about your brand and moving through the customer journey, but does your marketing reflect this new mobile reality? Savvy marketers are taking the time to think through their entire mobile user journey — from first touch all the way through consideration to purchase.
In this webinar, Silverpop’s Ben Kaplan and Whereoware’s Teya Tuccio-Flick will walk through best practices and real-life examples for taking a mobile-focused approach to your marketing. They’ll also share a checklist to help you jump-start your mobile customer journey. You’ll learn how to:
