With the promise of higher engagement, marketers are starting 2015 with more interest in native mobile advertising than ever before. But many questions remain regarding how native on mobile can be offered at a scale that makes sense for advertisers and how the issues related to sponsored content apply.

Recognizing a need to help answer these questions within the mobile ecosystem, the Mobile Marketing Association created the MMA Mobile Native Advertising Committee. Our goal is to promote a common framework, educate marketers and publishers about the benefits and best practices, and grow the global market for this emerging display format.

Join us for a webinar on February 18th to review the current state of the art for mobile native advertising with examples from the committee’s founding members including Yahoo, InMobi, Electronic Arts and Sharethrough. From there we’ll explore the challenges and multiple paths forward to bring mobile native advertising into the mainstream.