Whether you’re a large brand trying to connect with customers through a mobile app, or a small developer working to gain traction with a mobile game, user installs are mission number one. The typical approach is to set aside budget for paid acquisition campaigns while also dedicating other resources to improving organic growth but it isn’t that simple. These two aspects of user acquisition have a lot more to do with one another than you might assume and shouldn’t be considered completely separate efforts.

Tam Phan from TUNE will share the research that has shown a direct relationship between paid installations and how they act as a quantifiable multiplier to organic growth. What you’ll learn in this webinar: For every paid install, how many organic installs an app can expect to see How the multiplier effect impacts app categories differently How organic installs and engaged users affect your paid strategy and spend Best-practice examples on what really works to maximize both organic installs and paid campaigns for highest yield