B2B Marketing | MMA Global

Please help us in supporting our friends and colleagues affected by the Turkey-Syria Earthquake.

  2. B2B Marketing
  2. B2B Marketing

B2B Marketing

B2B Marketing
Consumer Engagement
Creative Effectiveness
Customer Lifecycle

Connected Consumer Q3 2022 Report

The Connected Consumer is a quarterly report that examines many aspects of consumers' lives that take place in the digital realm. YouGov's online panel is used to obtain data for this research

Released: 
October, 2022
File Size: 
3.89MB
Education Section: 
Research
Region: 
APAC, Vietnam, Global
Keywords: 
WARC, mma, Industry
B2B Marketing
Consumer Engagement
Data
Location
Marketing Organization
Programmatic

State of the Industry 2022 - Modern Marketing in Vietnam

Marketing must have a certain set of competencies and mindsets to generate development in the digital age. However, as complexity increases, marketers must make more tough decisions about where to direct their efforts, which objectives and techniques to pursue, and which skills to create in order to drive future development.
This report, produced in cooperation with WARC and MMA APAC, explores how the industry is addressing these problems, with an emphasis on current trends and future potential

Released: 
October, 2022
File Size: 
3.89MB
Education Section: 
Research
Region: 
APAC, Vietnam, Global
Keywords: 
WARC, mma, Industry

How To Navigate an Economic Downturn for Marketers

Surging inflation has driven up the costs of many consumer goods, including food, fuel, cars, and travel. To counter these growing expenses, many consumers are shifting their shopping behaviors to minimize spending as much as possible. 

To help marketers better reach and engage consumers during this period of inflation, InMarket’s whitepaper, “How To Navigate an Economic Downturn for Marketers: Top 10 Marketing Moves for Inflationary Times” contains essential tactics for maximizing success.

Key strategies you’ll find in the report include:

  • Investing In Your Product
  • Engaging Consumers Throughout the Purchase Funnel
  • Always Be Optimizing
  • And 7 more!

Interested in a deeper dive into everything covered in the white paper? InMarket offers a custom Lunch & Learn for your team to dig into the insights and strategies presented here.

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

Don’t have a login? Check if your company is an MMA member.
Forgot your password?
To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].