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B2B Marketing

Let’s face it—marketing in today’s ever-changing world isn’t getting any easier. Especially now, as tighter consumer spending impacts corporate—and marketing—budgets. 

As marketers face increasing pressure to do more with less, there are several tactics that can help maximize the value of every single dollar spent.

InMarket’s 9 Strategies To Maximize ROAS in 2023 provides you with nine key ways that you can continue to engage consumers, strengthen loyalty, and drive purchases. 

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Blis, is further expanding its operation in India with two strategic roles, growing its headcount across Asia by 30% in the last 6 months. 

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Just released: InMarket’s latest InSights report, the 2022 Coffee & Snack Shops Fidelity Index. 

 

InMarket analyzed the productivity of national coffee & snack shops to evaluate their ability to drive location efficiency and diner loyalty. Download the report and uncover key insights, including:

  • The quarterly Fidelity Index score for chains like Tim Horton’s, Dunkin’, and Jamba Juice
  • The 2022 New Restaurant Fidelity Index score for chains, which looks at the productivity of new locations opened in 2022
  • What GeoTypes over-index at Starbucks, Cinnabon, and Auntie Anne’s

And more!


Download the report now!

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InMarket’s 2022 Quick-Service Restaurant (QSR) Fidelity Index report takes a look at the quarterly productivity and loyalty to national QSR chains to see how they performed throughout the year. 

Download the report now to unlock key insights including:

  • The quarterly Fidelity Index score for brands like McDonald’s, Wendy’s, and Sonic
  • The 2022 New Restaurant Fidelity Index score for QSR chains, which looks at the efficiency of chains’ new locations opened in 2022 
  • What chain has the highest percentage of loyal customers. 

And more! 

 

Download the report now!

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InMarket’s 2022 Grocery Fidelity Index reports uncover the quarterly productivity and assess consumer loyalty across major grocers—including H-E-B, Publix, and Kroger—in 2022. 

 

Download the reports today and unlock powerful insights including:

  • Which grocers were the most productive in 2022 
  • How visitation to new grocery store locations compared to existing store locations in the fourth quarter
  • What GeoTypes are the most frequent visitors at the top grocery 

And more!

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InMarket’s 2022 Big-Box Fidelity Index report contains key insights on the productivity and efficiency of Big-Box stores, including WalmartTarget, and Costco, and their ability to attract and retain shoppers to their stores.

Download the report now and:

  • Unlock the 2022 quarterly Fidelity Index scores for brands like Fred MeyerBJ’s Wholesale Club, and Sam’s Club
  • See how visitation to new big-box locations compared to existing locations
  • Access the top GeoType audience segments for brands including Walmart, Costco, and Meijer

And more!

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The Connected Consumer is a quarterly report that examines many aspects of consumers' lives that take place in the digital realm. YouGov's online panel is used to obtain data for this research

Released: 
October, 2022
File Size: 
3.89MB
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Marketing must have a certain set of competencies and mindsets to generate development in the digital age. However, as complexity increases, marketers must make more tough decisions about where to direct their efforts, which objectives and techniques to pursue, and which skills to create in order to drive future development.
This report, produced in cooperation with WARC and MMA APAC, explores how the industry is addressing these problems, with an emphasis on current trends and future potential

Released: 
October, 2022
File Size: 
3.89MB
Education Section: 
Region: 
Keywords: 

Surging inflation has driven up the costs of many consumer goods, including food, fuel, cars, and travel. To counter these growing expenses, many consumers are shifting their shopping behaviors to minimize spending as much as possible. 

To help marketers better reach and engage consumers during this period of inflation, InMarket’s whitepaper, “How To Navigate an Economic Downturn for Marketers: Top 10 Marketing Moves for Inflationary Times” contains essential tactics for maximizing success.

Key strategies you’ll find in the report include:

  • Investing In Your Product
  • Engaging Consumers Throughout the Purchase Funnel
  • Always Be Optimizing
  • And 7 more!

Interested in a deeper dive into everything covered in the white paper? InMarket offers a custom Lunch & Learn for your team to dig into the insights and strategies presented here.

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The past two years have been very difficult for all in general. The new normal in a world where Covid-19, unfortunately, has become part of our life and will bring about many changes in the way businesses will be conducted, and more importantly the way we live our life. The Union Budget 2022 -23 is being keenly watched by many sectors. The 3rd & 4th quarters of 2021 did see the economy looking up, the third wave or Omnicron which hit us in mid-December was the dampener.

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