To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.
New insights from a survey by the MMA, in partnership with the BCG, reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape.
Among the key findings in The Year of Change In Digital Marketing report include:
Uncertainty Abounds:
50% of marketers believe their CMO does not fully understand implications of changing privacy regulations and only 12% of marketers feel fully prepared for upcoming changes.
The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.
MMA and Culture Group are proud to share The Metaverse is the Medium, our whitepaper detailing the future of consumer engagement in the virtual realm. Read on to understand the background of the Metaverse, the Metaverse marketing ecosystem, which brands are winning, who the key players are, and how you can get involved.
The future of consumer engagement is unfolding right before us through extended and synthetic reality. What more are you waiting for?
