Fraud | MMA

MMA India, in association with mFilterIt, has published the Ad Fraud Elimination Guidelines recommending best practices to combat the challenge through collaborative endeavours of advertisers, agencies and the publishers.

Release Date: 
November, 2020
Education Section: 

Tuesday, October 27, 2020 - 2:00pm to 3:00pm EDT

Speakers: 
Principal Product Manager
Verizon Media
Head of Global Audience Marketing & Media
IBM
Fraud Science Advisor
Watch the Webinar:

Thursday, November 19, 2020 - 2:00pm to 3:00pm EST

Speakers: 
Marketing Analytics & SEO Lead
Showtime Networks Inc.
VP
Kochava Foundry
Fraud Science Advisor
Watch the Webinar:

Thursday, November 12, 2020 - 2:00pm to 3:00pm EST

Speakers: 
SVP Enterprise Media
Bank of America
Fraud Science Advisor
Watch the Webinar:

Thursday, June 25, 2020 - 3:00pm to 4:00pm SGT

Speakers: 
Vice President and Head - Digital, Content and Social Media Marketing
HDFC Bank
Head of Detection
White Ops
APAC Advisor
Trustworthy Accountability Group
Digital Business Consultant & Strategic Advisor
Quorev Pte. Ltd.
Webinar Sponsor:
Watch the Webinar:
A long-time client of a leading omnichannel demand-side platform (DSP) added new partners to their media mix, which resulted in a sudden performance downturn on the DSP’s existing campaigns. The client’s marketing manager consulted the DSP’s analysts and expressed concerns over traffic pattern anomalies, such as high click-to-install ratios and abnormal time-to-install outliers, amongst the new partners. The DSP suspected that the new partners were stealing conversions not only from their campaigns but also organic installs. This was in spite of the advertiser having their current mobile
Release Date: 
April, 2020
A major mobile app gaming company with hundreds of titles in the top charts became concerned after seeing abnormal performance in some of their campaigns. High click-throughrates and low user quality raised concerns about possible ad fraud that their own tools weren’t correctly detecting. They hoped to mitigate fraudulent tra!c to get cleaner data, which would allow them to strengthen their campaigns and improve return on ad spend (ROAS).
Release Date: 
April, 2020
A worldwide telecommunications and financial wire service company was concerned about performance anomalies in their mobile app acquisition campaigns. Certain key performance indicators (KPIs) seemed over inflated, and post-install engagement with important conversion events was less than desirable. For the marketing team, understanding their true return on ad spend (ROAS) was elusive and they were deeply concerned about ad fraud.
Release Date: 
April, 2020
  • Mobile Ad Fraud is amongst the top three challenges facing Vietnamese advertisers, who think they are not spending enough to combat the problem compared to the industry average.
  • The main cause is believed to be the lack of disincentives and penalties against the problem, as well as the lack of transparency due to the complex web of middlemen.
  • Vietnamese advertisers believe that they are most vulnerable towards traffic fraud whilst some claim to have been to be able to eliminate ad fraud of such categories.
Release Date: 
December, 2019
Education Section: 
Keywords: 

The Mobile Marketing Association and Decision Lab Ad Fraud report is the most essential guide for every marketer, agency, tech-provider and publisher to understand the mobile marketing ecosystem. The report marks the coming together of one of the biggest global trade associations and market research companies and this endeavour benefits all stakeholders in the business.

 

Release Date: 
November, 2019
Keywords: