Best Practices in Mobile Fraud Mitigation | MMA

Tuesday, October 27, 2020 - 2:00pm to 3:00pm EDT

Watch the Webinar:

Preventing mobile fraud can seem like a futile effort. Fraudsters are constantly evolving and coming up with sophisticated new ways to siphon marketing dollars from acquiring real customers. How should marketers safeguard their apps? This webinar will offer an inside look at how leading companies are combating mobile fraud. Attendees will learn about the types of mobile fraud, how to identify if it’s happening to you and discuss proven real-world tactics to reduce fraud and establish controls to protect your advertising spend.

Speakers: 
Principal Product Manager
Yahoo
Head of Global Audience Marketing & Media
IBM
Moderator: 
Journalist, Analyst and Tech Executive
Fraud Science Advisor