MMA Smarties has been one of the most bespoke, decorated & celebrated events within the digital & media landscape. 2022 Smarties was no different, the team yet again this year brought the glamour, the audience & a star-studded night which built memories for many brands/agencies/platforms to cherish for years. Personally, for me, it was extra special as MediaSmart was clearly the most awarded platform of the year alongside Affle being the Tech Enabler of the Year - 4th time in a row. The meritocracy of this event is highlighted by the stalwarts of the MMA board council & also the quality of the screening jury. Congratulations team MMA APAC on another fantastic night, onwards to 2023. Cheers
MMA SMARTIES is a celebration of the creativity and innovation that goes into all things advertising and marketing. Rephrase.ai is proud to be nominated - to have won is a milestone for us. Right from bringing together an esteemed jury to having an insightful nomination process, the entire process was so put together. To top it all, the awards night was a celebration, with such a curated audience. The eye for detail from the organizing team throughout the process has been inspiring to watch and therefore an honour to be awarded.
The second edition of the MMA EY Leveraging Consumer Data For Marketing 2022 report is based on a survey in which over 170 CEOs and CMOs across various sectors participated to understand the trends amongst the CXO community on consumer data strategy and critical success factors. The report offers a deep dive into the world of data maturity and best practices to guide marketers and provide them with toolkits to ace their data marketing journey.
Brands invest in multiple campaigns across platforms, hoping to reach a diverse audience and deliver on their goals. Within mobile, there is one environment that attracts all audience groups - gaming. While in-game advertising has been proven to reach a wide range of audiences in innovative formats that capture attention - some brands are still hesitant to use it.
Join Digital Turbine’s Amit Rathi to take a closer look at how brands are already winning in-games and what more they can do to unlock the benefits of engaging creatives on mobile.
With consumer journeys becoming more complex and non-linear, the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies to succeed.
MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.
MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.
This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following:
The report highlights conversations around responsible utilization of consumer data becoming the need of the hour. The report unravels the new age customer’s need for personalisation without compromising their need for privacy. Marketers need to put more effort into educating consumers about data usage and tracking. They need to find ways to ensure privacy is not a hindrance to providing better products and services to the consumers. Rather, how a privacy-first approach to data can facilitate consumer trust in the brand.
