Performance today = Right Audience + Right Algorithm | MMA Global

Performance today = Right Audience + Right Algorithm

Thursday, October 20, 2022 - 4:00pm to 4:45pm IST

 
Watch the Webinar:

The two common buzzwords in digital advertising are audience targeting and programmatic.

Join us on a live virtual fireside chat to understand how both are getting more refined, and work in a commerce first world to deliver brand outcomes.

Key takeaways:

  • Commerce audiences: How this is the logical evolution of targeting within a growing digital universe in India
  • Algorithm-based buying: In a media universe of unlimited opportunities how algorithms need to work harder
  • Commerce audience use cases for brand objectives and how these compare with traditional broad targeting
  • About Product Performance Ads (PPA) and how it aims to solve for brand objectives
  • In a world of multiple programmatic choices, why would one choose PPA to build customer value
Speakers: 
Senior Director
Flipkart
Managing Director - South East Asia & India
Criteo
Webinar Partner: