Congratulations to the entire team at MMA on putting together a wonderful event! It was a great experience being part of MMA Impact and it is one of those rare events that is able to bring the entire marketing ecosystem together. I personally believe that the assets, frameworks, best practices & research findings shared at the event will continue to benefit the industry long after the curtains are drawn.
Our team had a great time at this year’s MMA Impact India, surrounded by industry leaders from across the country. A huge thank you to the organizers, MMA APAC, our wonderful panellists, and to everyone who joined us there! #impact2022
We are delighted to have partnered with MMA APAC India for IMPACT 2022 and the Change Makers Meet. Happy for this immense opportunity to network and have an insightful session on Brand Safety with other panellists. A special thanks to everyone who joined us at the session. Our team had a great time while socializing and interacting with the industry experts at the event.
The report is a first-of-its-kind toolkit for marketers to steer brand safety, from understanding the issue to responding to critical incidents. It will also help in answering key questions such as who is responsible for brand safety and developing a culture of brand safety to manage external and unpredictable threats to your brand.
The Modern Marketers Guide to Leveraging Data & MarTech is an insight-packed, action-oriented playbook - An initiative by the MMA India AMMP community represented by the MarTech & Data council.
This second edition focuses on why Data and MarTech need to be looked at from the same lens to ensure that together they create great business impact.
MMA India, a part of MMA Global, which is the world’s leading not-for-profit marketing trade body, along with GroupM unveiled its Annual Report - Modern Marketing Reckoner 2022: Building Winning Marketing Organisations. The report is a ready reckoner to enable marketers to build winning marketing organisations. It is inspired by the MMA Global report which finds that the differential in sales growth performance for firms with low and high marketing capability fit is 3X or three times.
