Marketing fraud and mobile fraud have evolved into a far more sinister practice than the marketing industry could have expected. Sophisticated bots today look more human than ever - they can go to websites, fill out forms, and click on links, all while looking like a real person.
The world has forever changed and during these challenging times, marketers need to innovate to both adapt and gain competitive advantage. Many are looking to data and artificial intelligence to help them improve marketing performance and drive revenue. Join consumer intelligence provider Mobilewalla and Smartfren, a leading Indonesian telecommunications company, to learn more about:
The gaming industry has come a long way since the #retrogaming days of Atari and arcades, and the gaming community is finally getting a serious look from mainstream media and brands. With more than 1 billion Tweets on gaming last year, Gaming Twitter has been thriving.
Since the COVID-19 outbreak, even more people are turning to gaming as a major source of comfort, entertainment and social interaction.
Thursday, June 4, 2020 - 11:30pm ICT to Friday, June 5, 2020 - 12:30am ICT
Influencers are quickly becoming a natural part of marketing budgets, esp. during Covid-19, in which influencer voice becoming the new brand voice with their own inspiration, credibility and authenticity.
Questions to advertisers are no longer questions of whether or not to do Influencer Marketing, but about “How & How much”: How to create an effective Influencer campaign? How to do it at scale? And finally, how to capture the new audiences as the new realities establish?
The COVID-19 pandemic is affecting every aspect of our lives and disrupting businesses in ways no one could ever imagine.
MMA brings insights based on market research and perspectives from businesses, so marketers can understand changes in consumer mindsets that are at play and develop strategies for survival and growth.
As the mobile ecosystem becomes more complex, advertisement marketers are focusing on targeted marketing to customers to maximize the impact of advertising. The advertising paradigm is shifting from the web2.0 to the web3.0 generation pursuing a customized and context-aware advertisement service for each consumer in this cloud computing era.
Traditional marketing and advertising are being disrupted — being asked to transform and take on the responsibility to drive broader enterprise growth. To rise to this challenge, marketing organisations must acquire a larger skill set and better understand the diverse and rapidly changing business models that are emerging.
