19 Aug 2020 Jakarta, Indonesia- Integral Ad Science (IAS) today announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile app inventory.
Tet 2021 is on its way, Brands and Consumers alike want a fresh start.
Nothing in 2020 was ‘normal’ due to COVID-19, so advertisers’ strategies should keep pace with shifting trends. Google has revamped our 'Tet Playbook' to include consumer trends observed during COVID-19 to help brands navigate and succeed in challenging times.
Get into the secret of Grab audience who have proven transaction power, and how to drive results for your business by joining GrabAds and MediaDonuts team on MMA Webinar on Wednesday, August 5 as we showcase Grab’s action-based & O2O ad formats that can help your business to generate flying results.
In today’s world, companies of all sizes and types aspire to connect with customers and build relationships that translate into business growth. Opportunities to engage their audiences are vast — online and offline media, websites, apps, email, and physical stores.
Our realities have changed and so have our behaviours. In the last 3 months, content consumption has seen an accelerated pace of growth with video streaming and app downloads at an all-time high. As of mid-June, we found that consumer willingness to venture out is recovering - but slowly. In parallel, we’ve all heard about how India’s online shopper base is expected to grow to 300-350 million by 2025, and how these new users aren’t limited to the metros/big cities.
With consumers spending significantly more time on various digital media due to social distancing, working from home etc., it is imperative for brands to strike the right balance - engage with the consumers in a meaningful, personalized manner while maintaining the right tone. While the role first-party data plays might differ across businesses, there is no time like the present for companies to rethink and be more explicit about what data they collect and why.
The COVID-19 pandemic and lockdown to contain the coronavirus spread have disrupted businesses, as demand came crashing down and supply chains were broken. While this is undoubtedly a crisis, it is also an opportunity to reassess and refocus your business.
