Our realities have changed and so have our behaviours. In the last 3 months, content consumption has seen an accelerated pace of growth with video streaming and app downloads at an all-time high. As of mid-June, we found that consumer willingness to venture out is recovering - but slowly. In parallel, we’ve all heard about how India’s online shopper base is expected to grow to 300-350 million by 2025, and how these new users aren’t limited to the metros/big cities.

People are searching for information and content to meet essential needs and shopping online as well. Therefore, consumers are adjusting their routines to be internet-first and they expect businesses to move online as well.

Key takeaways:

• Digitize with state of the art martech platform to unlock personalization, precision marketing, manufacturer partnerships and measurement at scale.
• It all starts with the fundamentals of getting your home in order. This includes delivering a good site experience, organizing your data & connecting personal experiences.