Huyen has 14 years of experience in digital advertising, revenue growth and product innovation. Prior to Grab, Huyen spent a year helming the Global Agency Business team in Coc Coc – a tech startup which changed the way Vietnamese people used Search. Huyen also served 5 years at GroupM as the Head of Digital Trading and as a Xaxis Director.

Huyen is also a fitness enthusiast - running marathons, cycling and swimming are all her favourite sports.