Mobile isn’t a channel to Supercell. As the maker of 4 global hit mobile games, mobile is home. So how does that impact how they market their games? They aim to deliver marketing that is fun, innovative, and community-focused - but because of the way mobile has impacted virtually everyone’s lives, their approach needs to constantly evolve.
In this discussion, Ryan Wener, head of marketing at Supercell will talk about the unique challenges & opportunities of marketing games and how they try to inspire over 100 million players every day, all over the world. They will also share what it’s like to work as a marketer in this environment day in, day out.
In that golden moment when the customer has your product in hand, who is whispering naughty things in their ear? Google? Amazon? What if you owned that communication channel and had the advantage of a direct digital link to your prospect? NFC mobile technology can trigger a powerful connection between a consumer and your physical product not only at the point of consideration, but also post-purchase. Learn how other brands are using unique NFC-tag based campaigns to generate unexpected results.
With more than 60 percent of orders on Grubhub placed through mobile devices, the company drives app adoption and engages its users through product design and channel-specific communications. Tammi Harrison, VP of Customer Experience Marketing at Grubhub, will explore how Grubhub inspires a mobile adoption mindset among its internal team and delivers a feedback loop of delightful content to its users.
Mobile channels continue to excel in connecting people and businesses and influencing digital journeys. In a recent SAP survey, nearly 70% of enterprises surveyed said that they use mobile channels to directly engage with consumers. In this session we will share our findings and best practices on customer experiences, secure and reliable digital multichannel conversations, and use of mobile ambient data to gain effective consumer insights. Learn how your brands and businesses can differentiate themselves, and hold personalized conversations with your customers.
How do you translate and evolve 25 years of subject matter expertise into a premium mobile experience? Rosetta Stone’s mobile-first approach goes beyond marketing and extends to other parts of the organization, including product development. In this session, TJ Hunter, Sr. Director, Consumer Marketing at Rosetta Stone will share how mobile and data are used to innovate their suite of products to increase loyalty and mobile app engagement, as well as empowering a new generation of consumers by crafting unique immersive experiences.
