TJ Hunter is the Sr. Director of Consumer Marketing for Rosetta Stone's Consumer Division. As Director of Consumer Marketing, TJ drives marketing strategy for the Global Consumer Business across social, mobile, search, display, affiliate, and digital partnership marketing channels. Before joining the Rosetta Stone team, TJ led AOL’s Renewal and Payment Marketing efforts, a $200MM P&L challenged to retain AOL’s most at-risk—and valuable—customer segments.
TJ’s 16 years of success as a digital marketer are rooted in a thorough understanding of even the most technical aspects of each channel. In fact, he has leveraged his early career experience in Information Technology at FDIC, Duke Energy, Fair Isaac and BellSouth to create and implement a host of Database Marketing, Direct Response, and CRM Lifecycle programs.