Graham Stanton co-founded Peloton and now heads the Performance Marketing team. Graham is responsible for the implementation, measurement, and optimization of all data-driven customer acquisition efforts, including the deployment of the media budget across digital and offline platforms. Prior to Peloton, Graham was President of Gifts.com, where he led the company to its first profit in its five-year history. He subsequently helped sell the company to Liberty Interactive. At Liberty, he continued to drive Gifts.com's growth to new records in traffic, revenue, and profit. Prior to Gifts.com, Graham held various positions at IAC. Graham has an A.B. in Applied Mathematics with a focus in Economics from Harvard College.