Bill Van Orsdel | MMA Global

Bill Van Orsdel

Bill Van Orsdel
Director of Business Development, North America
Thin Film Electronics Inc.

Bill Van Orsdel is a Director of Business Development at Thin Film Electronics. As the former CMO of a publishing startup and the EVP of a digital agency, Bill spent 6 years defining strategies to create communities of superfans for his clients’ products and services. Experimenting with influencer marketing, viral campaigns and data-focused digital tactics lead him to conclude that first-party data always wins. He believes that brands who lack a robust, bi-directional communication channel to their prospects and customers are in danger of becoming irrelevant.