Together with her Mobile Capability team, Emilie enables the business groups and the markets at Philips in getting their mobile marketing and app activities to a higher level. She has a global scope and focusses on app excellence, mobile marketing and innovation, leveraging mobile in the local digital marketing strategies. Her passion lies in the field of digital transformation, mobile, omni-channel, and customer centric thinking. It’s the diversity of strategic thinking and getting things done that she loves.
Emilie studied Business Administration at the University of Groningen in the Netherlands and has over 12 years of digital marketing experience. Working for mainly Dutch companies like the Bijenkorf Department Store, ING Bank, and KLM Royal Dutch Airlines. At KLM she started her adventure in Mobile where she was the Mobile Marketing Manager and Strategist since 2012. Making her transition to Mobile Lead at Philips only 3 months ago.