Agenda | MMA

Thursday, October 3, 2019

8:00 – 9:00

Registration Throughout The Day

9:00 – 9:20

MMA Welcome Remarks

9:20 – 9:40

A Session By MMA

From a blink to a heartbeat - Do You Have a "First Second Strategy"?

How much time does an ad need to stay on a mobile screen in order to be seen? Do consumers process information differently in mobile compared to desktop? Can marketers boost attention and cognition of their advertising by increasing exposure time? The answers to these questions may surprise you. In this session Rohit Dadwal will present new findings from a groundbreaking neuroscience and eye-tracking study that was conducted to address these questions and will discuss its implications in terms of creative and media planning.

MMA India Board Member; Managing Director, APAC

9:40 – 10:00

Keynote Session

MYTH in Digital Marketing

Point of view and framework on how Mayora is approaching Digital/ Mobile as a new marketing channel. The challenges and learnings encountered when implementing Digital Campaigns and how the industry could improve to better serve local companies.

Global Marketing Director

10:00 – 10:20

Keynote Session

L'Oreal - From #1 in Beauty to #1 in Beauty Tech

Hear from Umesh Phadke, President Director, how L'Oreal is transforming from #1 beauty company to #1 beauty tech company. See how the 110 year old beauty giant is using the latest technologies like AI, AR and Voice to creak, personalized experiences that enhance product discovery and knowledge, and drive growth both online and offline.

President Director
L'Oreal Indonesia

10:20 – 10:50

Panel Session

Unlocking Indonesia's Digital Opportunity

Driven by the emergence of new technologies primarily Mobile, the rise of new competitors, and the widespread adoption of new viewing habits, the media industry is changing more significantly than ever before. Navigating these seismic shifts requires that companies and their leaders demonstrate the ability & willingness to throw out the old playbook in response to the opportunities & challenges that lie ahead.

Co-founder & MD
Affle Indonesia
General Manager, Digital Advertising
PT Telkomsel
Chief Revenue Officer
Head of Brand Marketing, Southeast Asia
Director – Performance, SEA

10:50 – 11:10

Networking Break

11:10 – 11:30


Innovation as a key driver for scaling the user base

New age browsers promises a great user experience. The session discusses the innovation as a key driver for scaling consumer experience and impacting #futureconsumption and #shapingthefutre predicting the consumers behavior

Global Sales Manager

11:40 – 12:00

Panel Session

Online to Offline: Influencing the connected consumer across their path to purchase

While the Indonesian consumer spends a disproportionate amount of time on their mobile device researching, exploring and purchasing, close to two-thirds of buying still happens in-store. How can brands leverage mobile to convert ready-to-buy online shoppers into satisfied offline customers?

Marketing Director
Digital Marketing Manager
PT. Sinarmas Agribusiness & Food
Head of Performance
Omnicom Media Group
Head of Sales SEA

12:00 – 12:20

Keynote Session

An Alternative to The Duopoly?

The digital marketing fraternity has no other real alternative to the programmatic process today. 
What if there is a viable local alternative to the duopoly controlled global programmatic process using a completely different approach? 
A viable ALTERNATIVE for marketers.


Founder & CEO
Infomo Indonesia

12:20 – 13:25

Lunch Break

13:25 – 13:40

Keynote Session

Crossing the Chasm – Winning consumers in the mobile first age

An overview of 2019 Smarties winning campaigns and how they aced the consumers with mobile at heart. Perspectives on brand building, creative and media deployment in the age of fast evolving media landscape.

Managing Director

13:40 – 14:00

Keynote Session

The eSport Phenomenon: A Closer Look

From Space Invaders to Fortnite, esports is a now a global phenomenon. But how do the numbers stack up? How big has the industry grown? Listen to Giring as he unpack some of the phenomenon in Indonesia


14:00 – 14:20

Panel Session

Mobile Games: The New Paradigm for Digital Advertising

Session on Insights and behaviours of mobile gamers in Indonesia and how should brand marketers leverage it.


Managing Director - Agency Business
AnyMind Group
Digital Manager Deodorant Category
Communication Director
Nestlé Indonesia

14:20 – 14:40

Keynote Session

Conversational Marketing for The Future

So what actually is conversational marketing, why does your business need it and why are AI is such an important tool for enhancing your overall marketing strategy?

VP of Brand & Awareness

14:40 – 15:00

Panel Session

Disconnected Distribution to Connected Retail

Driving connected experiences through digitizing the traditional, unorganized  and fragmented retail and trade ecosystem and proliferating incremental loyalty by use of real time data.

Marketing Director
Managing Director
Digitas Indonesia

15:00 – 15:15

Keynote Session

Connecting The Unconnected: An Outlook of Rural Indonesia

Think you know Indonesia as a digital market? Think again. Indonesia is an archipelago of 17,000 islands and digital usage varies significantly in different regions. NET1 is a new player in the Telco industry which focuses on serving rural areas in Indonesia. Hear their findings on the usage behavior in the untold part of Indonesia.


15:15 – 15:45

Networking Break

15:45 – 16:00

Keynote Session

Walking In The Best Lit Neighbourhoods Is The Best Way Of Keeping Safe

Advertisers are forecasted to lose $ 42 billion of advertising spend globally in 2019 to issues focusing on ad fraud. In Asia Pacific alone, US$ 17 million is being lost to ad fraud on a daily basis. Indonesia as the 2nd largest country in Asia-Pacific, is facing the risk of ad fraud at 21% app installed ad fraud rates. Indonesia is found to be a target of fraudsters due to its significant scale and pay-out volumes

Chairman Emeritus
Mobile Marketing Association

16:00 – 16:30

Panel Session

Ad Quality in a Digital Age

Nearly 60% of marketers think Ad Quality - including Brand Safety, IVT and Viewability - poses a serious problem in our industry. This session will address several pointers such as:

  • Driving Accountability in Ad Quality
  • How Ad Quality is about more than just Brand Safety, IVT and Viewability - SPO, creative formats, and clean data also play a crucial role
  • Which CXO in the organization is responsible for Ad Quality?
  • Is there a need to have a policy covering Ad Quality in an organization?

Experts on this panel help us strengthen our understanding of Ad Quality best practices & tackle issues of accountability.

Head of Digital & E-Commerce
PT. Johnson & Johnson Indonesia
eBusiness Transformation Lead
Nestlé Indonesia
CEO, Media
Senior Vice President, APAC

16:30 – 17:00

Panel Session

Data Driven Marketing - CEO's Perspective

Data-driven marketing is not just about either data or marketing . It is a marriage of both the left and the right brain. Marketing transformation using data will #shapethefuture in driving growth & consumer engagement.

CEO/President Director PT Unilever Indonesia, Tbk
Chairman of the Board MMA Indonesia
Chairman & CEO, India, South East Asia & North Asia
Havas Group
Managing Director of EMTEK, and CEO of Vidio
Chief Data Officer

17:00 – 17:15

Keynote Session

The State of the Industry Remarks

This session is all about what matters to the future of marketing in Indonesia. Measurement of marketing has to change and marketer organisations are not organised for success. The MMA is out to change everything about marketing - it needs to change.  Hear what the MMA Indonesia boards believe to be true about our future and what the MMA is doing about it

CEO/President Director PT Unilever Indonesia, Tbk
Chairman of the Board MMA Indonesia

17:15 – 17:20

Closing Remarks

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