Agenda | Mobile Marketing Association

Thursday, October 3, 2019

8:00 – 9:00

Registration Throughout The Day

9:00 – 9:20

MMA Welcome Remarks

9:20 – 9:40

A Session By MMA

From a blink, to an imprint, to a heartbeat - Do You Have a "First Second Strategy"?

This session is all about what matters to the future of marketing in Indonesia. Measurement of marketing has to change and marketer organisations are not organised for success. The MMA is out to change everything about marketing - it needs to change.  Hear what the MMA Indonesia boards believe to be true about our future and what the MMA is doing about it

Managing Director, APAC
Mobile Marketing Association

9:40 – 10:00

Keynote Session

MYTH in Digital Marketing

Point of view and framework on how Mayora is approaching Digital/ Mobile as a new marketing channel. The challenges and learnings encountered when implementing Digital Campaigns and how the industry could improve to better serve local companies.

Global Marketing Director

10:00 – 10:20

Keynote Session

L'Oreal - From #1 in Beauty to #1 in Beauty Tech

Hear from Umesh Phadke, President Director, how the L'Oreal is transforming from #1 beauty company to #1 beauty tech company. See how the 110 year old beauty giant is using the latest technologies like AI, AR and Voice to high-touch, personalized experiences that enhance product discovery and knowledge, and drive growth both online and offline.

President Director
L'Oreal Indonesia

10:20 – 10:50

Panel Session

Unlocking Indonesia's Digital Opportunity

Driven by the emergence of new technologies primarily Mobile, the rise of new competitors, and the widespread adoption of new viewing habits, the media industry is changing more significantly than ever before. Navigating these seismic shifts requires that companies and their leaders demonstrate the ability & willingness to throw out the old playbook in response to the opportunities & challenges that lie ahead.

Co-founder & MD
Affle Indonesia
General Manager, Digital Advertising
PT Telkomsel
Global COO
Head of Brand Marketing, Southeast Asia

10:50 – 11:10

Networking Break

11:10 – 11:40

Panel Session

Innovation as a key driver for scaling the user base

New age browsers promises a great user experience. The session discusses the innovation as a key driver for scaling consumer experience and impacting #futureconsumption and #shapingthefutre predicting the consumers behavior

Global Sales Manager
Internet Marketing Lead

11:40 – 12:00

Panel Session

Online to Offline: Influencing the connected consumer across their path to purchase

While the Indonesian consumer spends a disproportionate amount of time on their mobile device researching, exploring and purchasing, close to two-thirds of buying still happens in-store. How can brands leverage mobile to convert ready-to-buy online shoppers into satisfied offline customers?

President Director PT Global Loyalty Indonesia
Head of Sales SEA
Head Of Digital Marketing
Lion Wings

12:00 – 12:20

Keynote Session

Challenging The Duopoly

12:20 – 13:40

Lunch Break

13:40 – 14:00

Keynote Session

The eSport Phenomenon: A Closer Look

From Space Invaders to Fortnite, esports is a now a global phenomenon. But how do the numbers stack up? How big has the industry grown? Listen to Giring as he unpack some of the phenomenon in Indonesia


14:00 – 14:20


Mobile Gaming: Growing Consumer Demographic Insights and Behaviour

14:20 – 14:40

Panel Session

Conversational Marketing for The Future

Sales Director
LINE Indonesia

14:40 – 15:00

Panel Session

Disconnected Distribution to Connected Retail

Marketing Director
Managing Director
Digitas Indonesia

15:00 – 15:15

Keynote Session

Connecting The Unconnected: An Outlook of Rural Indonesia

Think you know Indonesia as a digital market? Think again. Indonesia is an archipelago of 17,000 islands and digital usage varies significantly in different regions. NET1 is a new player in the Telco industry which focuses on serving rural areas in Indonesia. Hear their findings on the usage behavior in the untold part of Indonesia.


15:15 – 15:45

Networking Break

15:45 – 16:00

Keynote Session

Ad fraud Update

Advertisers are forecasted to lose $ 42 billion of advertising spend globally in 2019 to issues focusing on ad fraud. In Asia Pacific alone, US$ 17 million is being lost to ad fraud on a daily basis. Indonesia as the 2nd largest country in Asia-Pacific, is facing the risk of ad fraud at 21% app installed ad fraud rates. Indonesia is found to be a target of fraudsters due to its significant scale and pay-out volumes

Country Manager Indonesia
Mobile Marketing Association

16:00 – 16:30

Keynote Session

Brand Safety in a Digital Age

Nearly 60% of marketers think brand safety poses to be a serious problem in our industry. This session will address several pointers such as:

- Driving Accountability in Brand Safety 
- Which CXO in the organisation is responsible for Brand Safety?
- Is there a need to have a Brand Safety policy in an organization? 
Experts on this panel help us strengthen our understanding of Brand Safety best practices & tackle issues of accountablity.

VP, Brand & Exchange, APAC

16:30 – 17:00

Panel Session

Data Driven Marketig -CEO's perspective

Data-driven marketing is not just about either data or marketing . It is a marriage of both the left and the right brain. Marketing transformation using data will #shapethefuture in driving growth & consumer engagement.

CEO/President Director PT Unilever Indonesia, Tbk
Chairman of the Board MMA Indonesia
CEO, Havas Group India & South East Asia
CEO Havas Media APAC
Managing Director of EMTEK, and CEO

17:00 – 17:15

Keynote Session

The State of the Industry Remarks

CEO/President Director PT Unilever Indonesia, Tbk
Chairman of the Board MMA Indonesia

17:15 – 17:20

Closing Remarks

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