Giring Ganesha spent 15 years living as a professional musician. During touring he always brought a game console to play and accompanied him while in the hotel room. With Merah Putih Incubator decided to pivot kincir.com business model from an on-line fans club to become online media that focuses on content around movies, video games and e-sports. Now Kincir.com has 100.000 daily visitors. 2018 he and his friends founded IESPL, the first e-sports league organization in Indonesia and was appointed by the government as the chief executive of the President Esport Cup for 2019 and 2020.