MMA IMPACT India brings together the brightest marketing minds in India as we explore how marketers can navigate the evolving digital landscape, drive innovation and enduring business value and more robust consumer engagement in an increasingly dynamic and connected world. MMA IMPACT India will enable you to Rethink your execution methods, Relearn leveraging tech advancements, and Rebuild your marketing organization structures that help build Winning Marketing Organisations 2.0.
Our key focus areas at Impact encompass below segments:
(1) Data – Discover how to create a data strategy, build a robust data ecosystem, and develop data capabilities that can help you drive growth
(2) Emerging Tech – Learn about the role of AI in marketing, data tech, madtech, and immersive innovation such as Metaverse and AR/VR can be used in your marketing campaigns to enhance customer engagement and drive business results
(3) Digitising Commerce – O2O, Omnichannel, decoding ONDC, power of CX
(4) Media – Discover new opportunities in CTV, e-commerce advertising, Voice & Audio, Content Marketing, Influencer marketing, Brand safety, and Measurement that can help you stay ahead of the competition
An MMA & GroupM Initiative
Witness the launch of MMA India's marquee annual marketing ecosystem report 'Modern Marketing Reckoner' with the 2023 theme being 'Transform to Thrive' - a ready reckoner comprising an industry-neutral 360-degree POV for marketers to not just evolve, but transform, using increased agility, investment in meaningful technology, more collaboration & partnerships, rapid test-learn-apply frameworks, and a diversely skilled workforce.
Catch the launch of a practical and comprehensive handbook to help the industry think data first marketing. This MMA India thought paper on data will aim to simplify the value impact of data and tech capabilities, provide insight into privacy, investment, and partnerships, and establish a strong value proposition along with specific use cases that can deliver business outcomes. To that effect, an expert panel of key contributors from Accenture, Google, Unilever, Flipkart Ads and Vserv AudiencePro along with authored POVs from experts at ITC, Mondelez and Madison World have collaborated to share experiences and develop an industry-neutral point of view.
Executive summary available here, full report will be unveiled at MMA IMPACT India