Most recently as Xaxis’s APAC VP, Atique was responsible for incubating new products and services stream for Xaxis. He has contributed to transforming digital services and launched INCA, GroupM’s proprietary influencer marketing tool in 9 APAC markets.

He joined Xaxis in 2013 as Managing Director for Xaxis India. Before his stint with GroupM, Atique was Head of Planning and Strategy for Yahoo EMEA emerging markets in London.

In his current role, Atique continues to build on GroupM’s best practices and technologies across the fields of data analytics, deep learning, process mining, performance marketing and business intelligence to create efficient, fast, and scalable value-added processes.

He is an avid traveler, Himalayan trekker and runs a cricket club in Mumbai since the past 11 years. Atique is based out of Mumbai, India.