The Girls' Lounge champions, supports and inspires women. We believe that the more we advocate for one another and embrace what makes us different, the better business and life will be for everyone. If we could have done it alone, we would have by now. Dare to be a girl.
Growing up in Pakistan, social entrepreneur Shiza Shahid was committed to fighting for social justice and economic empowerment for those most disenfranchised from a young age. Her fight for women's rights led her to mentor young activists in the country including Malala, the youngest ever Nobel Peace Prize winner and cofound the Malala Fund. She shares her inspiring journey, and outlines lessons about the power of mobile technology to empower those living in poverty.
Watch Diego as he brings the night skies to life through art. His innovative painting technique will leave you mesmerized as he uses only spray paint to create beautiful drawings of the planets and stars.
Explore the Sonoma skies through telescopes provided by the Sonoma County Astronomical Society (www.sonomaskies.org) and the Robert Ferguson Observatory (www.rfo.org). Volunteer astronomers will guide you as you observe the moon and the stars and will be available to answer your questions about the celestial wonders in the sky.
The Girls' Lounge champions, supports and inspires women. We believe that the more we advocate for one another and embrace what makes us different, the better business and life will be for everyone. If we could have done it alone, we would have by now. Dare to be a girl.
Join Bob Pittman, CEO of iHeartMedia, Inc for a provocative conversation about what defines mobile media, why proximity to purchase is so important in driving ROI and why in the age of shorter attention spans and visual overload, sound is an often overlooked, but critical component of every mobile strategy.
Mobile is the gateway to future innovation and business opportunities. Since Taco Bell has embraced mobile, the brand has not only become more relevant to the millennial lifestyle, it has also reinforced the positioning of the “LIVE MAS” brand. Join Chief Marketing Officer of Taco Bell, Chris Brandt as he takes us behind the scenes to see how mobile allows them to truly understand their consumers, their habits, and engage them in ways like never before.
Legacy brands must change and evolve their communication style to fit the signs of the times, which today means connecting with the mobile savvy and centric consumer. But what many marketers are finding is that today’s consumers are easy to reach but hard to engage. In this session, Raja Rajamannar, Chief Marketing Officer of MasterCard Worldwide will share how the “Priceless” campaign first launched 17 years ago before the digital and mobile age is successfully incorporating new technology to engage a new generation of consumers and enhance its brand and platform pillars.
Joanna Monteiro, Vice President Creative Director of FCB Brazil had the distinct honor of being the 2015 Cannes Mobile Jury President, where she will be responsible for guiding the world’s brightest creative talent in judging hundreds of mobile campaigns from around the globe. Joanna will give CEO & CMO Summit attendees a sneak peak on upcoming trends and key themes that came out of the judging sessions, as well as an idea on how these trends will affect and influence the direction of our industry.
In an increasingly connected world, media consumption habits are changing rapidly. It's harder than ever to capture consumer attention. To survive in this competitive space, innovative mobile solutions are more critical than ever. Join Pandora CEO Brian McAndrews as he is interviewed by Molly Wood, Host and Senior Tech Correspondent, of Marketplace for an engaging conversation on the future of music consumption, how marketers can leverage audio in a mobile world and why audio is the ultimate storytelling tool in today’s connected world.
Everyone knows that providing a message that's timely and relevant to a mobile user's location can increase engagement and drive sales. In this session, The Weather Company and GlaxoSmithKline will discuss how leveraging weather data and location can help marketers anticipate consumer emotion and purchase intent, modify and serve campaigns in real-time accordingly, and achieve the most effective campaign results.
The Mobile Marketing Association (MMA) launched an industry-wide research initiative called SMoX, aimed to quantify the value of mobile in the mix and to provide fact based advice to help marketers maximize the impact of their mobile investment. Hear the latest results from this initiative with new empirical evidence from two campaigns for Walmart in the US and for the Coca-Cola Company in China.
Please join us in The Girls’ Lounge for a Top Chef cooking competition…guess who the top chefs are?
Location-based advertising is no longer a trend; it’s a complete shift in thinking. In fact, BIA Kelsey estimates that U.S. location-targeted mobile ad revenues are projected to grow from $4.3 billion in 2014 to $18.2 billion in 2019, a 33.5 CAGR. Monica Ho, Head of Marketing at xAd and MMA North American Board Member and Location Committee Co-Chair, is bringing together a team of experienced advisors that will foster a supportive setting for location therapy. Participants will leave with a clear picture of how they can apply location data and insights to drive meaningful and measurable impact on their business and a support network of experts. Be prepared for a therapeutic breakthrough on the road to location-fueled success!
As far back as the early, Mad Men-style days of advertising, data has guided and informed creative. Traditionally, this occurred via self-reported research (focus groups or surveys) but today, marketing analytics provides a foundation for creatives to be more effective than ever before in reaching and engaging their audiences. Join our CEO Peter Hamilton in finding a balance between analytical and creative needs while discussing what to look for in an analytics partner to achieve metrics that matter.
Multiple studies confirm the higher effectiveness of mobile as an advertising channel, including MMA’s SMoX research. But what happens when the novelty of current ad units wears thin? InMobi explores how a combination of native advertising, data, and creative innovations support new ad experiences that allow consumers to learn more about products, content or services prior to any commitment. Takeaways include real-world examples that significantly increase engagement and the likelihood of purchase.
For far too long, the industry has promised cross-device identification, but very few have delivered tangible solutions for marketers. That’s why ROI for mobile initiatives have been lackluster, to say the least.
But that’s quickly changing. New technologies can now link mobile identifiers to consumers and households, ushering in new possibilities to drive mobile ROI. These technologies – already in use by major brands – have shown rock-solid positive correlations between greater mobile budget allocation and marketing ROI. In fact, the day that mobile leads the pack in ROI is coming soon.
Join DataXu CEO Mike Baker for an interactive discussion of how leading brands extracted true marketing ROI when they beta-tested these new mobile technologies. Learn what worked, what didn’t, and gain insight into the real possibilities of cross-device identification and tracking.
Brand marketers are undergoing a major shift as media consumption moves to mobile. Heads of digital are being challenged to reach and engage mobile audiences in an eco-system where options can be overwhelming.
Location data traditionally reserved for brick & mortar advertisers is now the driving force for brand marketers seeking connection and engagement throughout a consumer's purchase journey.
Loren Hillberg, President of Thinknear will be joined by senior mobile team leaders from Universal McCann and Cadreon to discuss tools and opportunities for marketers to own specific consumer moments that ultimately drive mobile success. This session is designed for brand marketers seeking a better understanding of the role location data plays in planning, targeting, and executing an effective mobile strategy.
Engaging, highly personalized mobile experiences including text messages, offers, apps, rich content and promotions, are essential to driving awareness, consumer demand and brand loyalty.
However, the recent FCC rulings (issued July 10, 2015) regarding the Telephone Consumer Protection Act, we believe will change how brands market and could weaken these robust consumer experiences. No one at this event is immune from the impact of these rulings. All brands should begin a review now of their use of mobile marketing tactics to ensure they are compliant with the FCC order.
Our goal is to continue to provide these rich mobile experiences that we know consumers expect. How do we collectively do this in light of these recent FCC rulings? Please join us for an open discussion on this topic.
John Costello, president of global marketing & innovation at Dunkin’ Brands and MMA Global Board chairman will lead this special marketer only roundtable discussion. He will lead a dialogue about priorities and challenges when it comes to mobile marketing within your organization, as well as facilitate a candid discussion from the marketers’ perspectives on how the MMA can deliver value and help with your mobile efforts.
Tips and tricks for re-imagining family life with a working mom
We’re thrilled to have Multi-platinum recording artist Andy Grammer perform for us at Monday evenings Ram’s Gate Winery reception, including his first #1 song, the DOUBLE PLATINUM smash hit “Honey, I’m Good.” We’re looking forward to an incredible evening.
The Girls’ Lounge champions, supports and inspires women. We believe that the more we advocate for one another and embrace what makes us different, the better business and life will be for everyone. If we could have done it alone, we would have by now. Dare to be a girl.
Creativity has become a key success factor for companies of all kinds, and Tom Kelley will show how creative methodologies like design thinking can contribute to innovation and growth. Drawing on research from his New York Times bestseller, Creative Confidence, Tom’s presentation will cover three themes in the creative process:
In today’s 24/7 mobile landscape, it’s essential to reach consumers in new and innovative ways. So, when Chobani recently launched its new Love This Life™ brand platform – a celebration of real, authentic and naturally delicious moments in life – it knew it had to deploy a multi-media, multi-platform campaign that intersected consumers in new channels. That commitment to creating relationships is the heart of Chobani’s social and mobile strategy – which in turn has become the heart of the campaign, from the creative launch on YouTube to mobile shopper marketing programs and unique digital partnerships that bring Chobani’s philosophy to life. Join Chobani Chief Marketing and Brand Officer Peter McGuinness as he discusses the Love This Life™ campaign, its core beliefs and how the No-1 Greek Yogurt company continues to engage with its consumers across platforms.
Join Ben Bajarin, principal at Creative Strategies Inc for an insightful look at how mobile has indelibly changed commerce, brand engagement, retail, and most importantly consumer expectations. In today’s hyper-connected world, he will also discuss how the Internet of Things, wearables, and mobile payments are altering consumer behaviors and inspire marketers with new ways to connect with their consumers.
This year, the number of people connecting to a social network via a mobile device is expected to surpass those connecting online, creating a true “mocial” society. In a world where people rely heavily on mobile devices to stay connected, it is imperative companies leverage its technology to gain customer perspectives. With every customer interaction, there are significant moments that have the power to change the way they feel about a company. We will take a look at how Western Union is leveraging “mocial” to be a business driver and enabler, while ensuring key moments that matter in the customer journey are maximized for them.
The newest device, the latest social media trend – they can all change in an instant. The one constant a marketer has is the lasting relationship they have with the consumer, no matter where they come in contact. How you create, engage and build those relationships is what will seal your fate. In this session, EA’s Chief Marketing Officer Chris Bruzzo will share insights for how the videogame leader with hundreds of millions of players in its network is fostering meaningful, lasting relationships with consumers no matter the platform. He’ll also share how traditional marketing roles are changing as a result.
Why is the tech market opportunity larger now than any time in history? Mobile. There is no point in drawing a distinction between the future of technology and the future of mobile. They’re the same. Hear Benedict Evans, partner at Andreessen Horowitz share his perspective on today’s mobile landscape and what the future of mobile will look like.
As the nation’s largest publically traded personal lines insurer – protecting 16 million households from life's uncertainties through auto, home, life and other insurance – Allstate serves a vast customer base. But like most insurers, customer interaction can be infrequent, typically centered around key inflection points like onboarding, renewing a policy, filing a claim or changing coverage due to a change in life stage. Allstate is aggressively changing that dynamic by leveraging digital marketing – especially mobile – to add high-value tools and services that its customers can use every day. Join Allstate CMO Sanjay Gupta as he discusses how the company is creating a wide array of new customer engagement touch points and becoming much more relevant to their everyday lives via a comprehensive mobile app that delivers an unexpected array of conveniences.
