Joanna is the product of two academic powerhouses. Graduating with an Arts degree from Brasilia University (UnB), she earned her postgraduate degree in Advertising & Marketing from ESPM, one of Brazil’s first institutes of higher learning, known for academic excellence in communication, marketing and business management. In between these academic endeavors, she studied art history and Italian in Florence.

Joanna began her professional advertising career as a copywriter trainee at Ogilvy (1996) . Worked as a copywriter at DPZ (1997-99), W/Brasil (1999-02) and Africa Advertising (2002-12), three iconics Ad agencies in Brazil.

In 2012 Joanna joined FCB Brasil. As Chief Creative Officer, Joanna won 20 Lions at the Cannes Festival, including one Grand Prix in the Mobile category in 2014 when the agency had one of the best performance of Brazilian agencies at the Festival.  Joanna was nominated number 1 creative woman in advertising according to the American site Business Insider, was Woman to watch by Advertising Age, elected number 5 as more awarded Creative Directors by the Big Won Report and is part of the  Creativity  50 from Ad Age 2014.