After two years of the pandemic, 2022 was met with loads of hope and excitement as consumers embraced the new year. But despite the enthusiasm, the year was fraught with challenges—growing inflation, rising prices, and record fuel costs forced many consumers to tighten their budgets.
Marketers, in turn, were met with strong headwinds, and had to adapt strategies in order to continue engagement with consumers.
As such, InMarket has identified eight exceptional marketing campaigns that persevered through the uncertainty, creating incredible Breakthrough Moments that appealed to consumers and drove off-the-chart results, with click-through rates (CTR) as high as 6.90%, or 11.5x higher than the industry benchmark.*
*Source: Wordstream US Google Display Benchmarks for Mobile Media
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Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2023. It covers topics such as CTV, Superapps and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.
Are you looking forward to the arrival of fall weather: cooler temperatures, changing leaves, and all things pumpkin? You're not alone. A recent survey by IBM Watson Advertising shows that 69% of consumers say they feel happy or relieved when fall weather first appears in the forecast. When fall weather does arrive, they say they will make distinct changes to their behaviors, and purchases.
Learn more about what a fashionably late fall season means for your business and what you can expect from consumers in the IBM Watson Advertising Fall Outlook.
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With consumer journeys becoming more complex and non-linear, the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies to succeed.
MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.
MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.
This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following:
The much-awaited festive season in India is just around the corner, and we sense fireworks!
This is a time that presents exciting opportunities for both brands and consumers to connect with one another. But the competition is tough as many brands aim to capture their audience’s attention. This calls for innovation.
Take on a seamless, clutter-breaking way to reach your audience this festive season - and #LockTheirGlance.
The term "social commerce" refers to the "purchasing and selling that occurs on social media and other networking sites." Social commerce offers the particular advantage of engaging customers and enabling them to buy things inside their comfortable social media environment. According to Accenture, global social commerce is predicted to increase three times faster than conventional commerce, from $492 billion in 2021 to $1.2 trillion in 2022. Social commerce is one of the main e-commerce channels in Vietnam, owing to the population's high Internet and social media usage rates.
Digital Marketing Communications Platform DPIP was established in January 2021 by the cooperation of four associations, namely Turkish Advertisers Association (RVD), Turkish Association of Advertising Agencies (RD), Interactive Advertising Bureau Turkey (IAB) and Mobile Media Research, Marketing and Advertising Association Turkey (MMA), that shape the marketing communication and advertising industry.
As digital adoption accelerates, building and maintaining trust in the digital economy via a commitment to safety, security and privacy is essential to preserve the free and open internet and for users to access information and opportunity, and businesses to connect with people interested in what they have to offer.
