Brand Safety | MMA Global

Brand Safety

The MMA Global Indonesia Brand Safety & MarTech report explores various perspectives, insights and best practices on brand safety strategy and marketing technology implementation. In this report you will find the result of Brand Safety Survey run by the MMA Global Indonesia specifically for marketers in Indonesia.

Released: 
August, 2022
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MMA India, a part of MMA Global, which is the world’s leading not-for-profit marketing trade body, along with GroupM unveiled its Annual Report - Modern Marketing Reckoner 2022: Building Winning Marketing Organisations. The report is a ready reckoner to enable marketers to build winning marketing organisations. It is inspired by the MMA Global report which finds that the differential in sales growth performance for firms with low and high marketing capability fit is 3X or three times.

Released: 
May, 2022
Education Section: 
Region: 

Friday, March 18, 2022 - 9:00am to 10:00am ICT

Speakers: 
Head of Marketing & Communications
Droppii
CEO
VIETGUYS - Mobile Marketing Solutions
Branch Director
Zee
Creative Director
Zee

Monday, April 4, 2022 - 2:00pm to 3:00pm ICT

Speakers: 
Large Customer Marketing Head
Google Vietnam
Country Head of Marketing, Vietnam
Google Asia Pacific
Watch the Webinar:

Wednesday, March 30, 2022 - 3:30pm to 4:15pm IST

Speakers: 
Head of Sales, India
DoubleVerify
Area Media Lead - Indian Sub Continent
GSK Consumer Healthcare
Associate Director - Media
Pepsico
Head, Digital Marketing
Dabur
Head – Enterprise Marketing
Vodafone Idea Limited
Country Head & Board Member India
MMA Global - India
Webinar Partner:
Watch the Webinar:

Friday, February 25, 2022 - 10:00am to 11:00am ICT

Speakers: 
Sales Director
RTB House
Digital Hub Lead - Data Driven Marketing
Unilever Vietnam
Country Manager Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
Watch the Webinar:
How Video Advertising Could Erode Brand Safety?

How Video Advertising Could Erode Brand Safety?

Marketers are required to take proactive Brand Safety measures ensuring their ads are placed on relevant channels; brand is able to connect with.

Use the Guide as a resource to help you create a brand safety and suitability strategy for your organization. If your organization already has a brand safety and suitability strategy, consult the Guide for insight to help you improve and augment it going forward. Use it to spark new ideas to help you remain informed and proactive, and continue to iteratively build on best practices in a changing landscape.

Released: 
December, 2021
Education Section: 
Region: 

Brand safety is in a nascent stage in India with limited awareness and very few brand custodians taking it seriously. The present brand safety guidelines are not aligned with the changing business needs where digital takes the centre stage. Brands will need to revisit their guidelines with a digital first approach. With Brand infringement increasingly becoming a gateway to brand safety issues, it cannot be ignored.There is a definite need to formalise a structured and purpose driven knowledge repository around brand safety in India.

Released: 
October, 2021
Education Section: 
Region: 

The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.

Released: 
October, 2021
Region: