Consumer Engagement | Page 3 | MMA Global

Wednesday, September 15, 2021 - 4:00pm to 5:00pm IST

Speakers: 
Digital Marketing Head
GSK India
Head of Digital Strategy
ITC Limited
Senior Vice President – Programmatic
Publicis Media
Associate Director - Media
Pepsico
General Manager
The Trade Desk, India
Country Head & Board Member India
MMA Global - India
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MMA and Culture Group are proud to share The Metaverse is the Medium, our whitepaper detailing the future of consumer engagement in the virtual realm. Read on to understand the background of the Metaverse, the Metaverse marketing ecosystem, which brands are winning, who the key players are, and how you can get involved.

The future of consumer engagement is unfolding right before us through extended and synthetic reality. What more are you waiting for?

Release Date: 
August, 2021

Tuesday, August 24, 2021 - 2:00pm to 3:00pm SGT

Speakers: 
VP, Global Media, APAC & Africa
Unilever
CEO
ESHAP
Business Director ASEAN & India
Epic Games
Co-Founder
Potion Projects
Founder
RTFKT Studios
Head of Asia Operations
Genies
Global Head of Technology & Innovation
Anheuser-Busch InBev
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A closer look at India's mobile market

App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew.

Release Date: 
August, 2021
Education Section: 
Over-the-top (OTT) advertising is more popular than ever before. With new streaming services appearing regularly, advertising opportunities have grown considerably. This guide will help clarify what OTT advertising is and the different types of media buying methods.
Release Date: 
June, 2021
Education Section: 
Keywords: 

As more businesses continue to invest in MarTech solutions, and the Indonesian marketing landscape continues to evolve, it is crucial for marketers to identify trends and best practices that will help them accelerate business growth. 

In line with MMA’s mission to continuously enlighten, empower and enable marketers to shape the future of modern marketing, we have developed the MMA Indonesia MarTech Report 2021. It includes valuable insights into Indonesia’s MarTech landscape, delving into topics such as advertising and promotion, content and experience, and commerce and sales.

Release Date: 
June, 2021
File Size: 
18.7MB
Release Date: 
April, 2021
Education Section: 

We are delighted to share with you our much insightful information regarding the potential of mobile marketing to approach rural consumers via the Vietnam Rural Report by Cốc Cốc.

MMA, in collaboration with Cốc Cốc, has established a detailed report which aims to provide marketers with valuable figures of the potential of mobile marketing in Vietnam’s rural area in 2020, especially when the rise of digitalization has great contributions to various campaigns’ success.

Release Date: 
January, 2021
File Size: 
7.49MB

Thursday, August 20, 2020 - 3:00pm to 4:00pm EDT

Speakers: 
SVP of Marketing and Strategy
PowerChord
Senior Account Manager-Lead
PowerChord
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Wednesday, June 24, 2020 - 11:00am to 12:00pm EDT

Speakers: 
Author of Customer Centricity: Focus on the Right Customers for Strategic Advantage
Wharton School of the University of Pennsylvania
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