InMarket’s 2022 Quick-Service Restaurant (QSR) Fidelity Index report takes a look at the quarterly productivity and loyalty to national QSR chains to see how they performed throughout the year. 

Download the report now to unlock key insights including:

• The quarterly Fidelity Index score for brands like McDonald’s, Wendy’s, and Sonic
• The 2022 New Restaurant Fidelity Index score for QSR chains, which looks at the efficiency of chains’ new locations opened in 2022 
• What chain has the highest percentage of loyal customers. 

And more! 

Download the report now!

After two years of the pandemic, 2022 was met with loads of hope and excitement as consumers embraced the new year. But despite the enthusiasm, the year was fraught with challenges—growing inflation, rising prices, and record fuel costs forced many consumers to tighten their budgets. 

Marketers, in turn, were met with strong headwinds, and had to adapt strategies in order to continue engagement with consumers. 

As such, InMarket has identified eight exceptional marketing campaigns that persevered through the uncertainty, creating incredible Breakthrough Moments that appealed to consumers and drove off-the-chart results, with click-through rates (CTR) as high as 6.90%, or 11.5x higher than the industry benchmark.*  

*Source: Wordstream US Google Display Benchmarks for Mobile Media

According to InMarket research, two-thirds of holiday shoppers plan to purchase gift cards this holiday season, presenting marketers with an exciting opportunity to acquire new customers, drive incremental sales, and foster loyal customers.

InMarket’s 2023 Gift Card Playbook provides marketers with the tips and tricks required to capitalize on this opportunity in the new year, when consumers are armed with these gift cards and eager to spend them. 

Download the report today and unlock key insights on:

• The top categories of gift cards consumers plan to purchase this holiday season
• The average spend per consumer on ecommerce, electronics, and beauty gift cards (2019 - 2021)
• Seven ways to engage gift card givers and recipients in the weeks and months ahead

Easily one of the biggest headlines dominating the news this past year has been record inflation, which in June 2022 reached its highest level in 40 years.  

In our latest installment of inflation content, InMarket's Q4 2022 Inflation InSights reveals key findings from our October Inflation survey of over 900 US adults, including: 

• How consumers feel about the economy, inflation, and a potential recession
• How consumer sentiments have changed since our June 2022 Inflation survey
• How consumer buying behaviors have shifted across verticals, including auto, furniture, electronics, and travel
• And more!

The holiday shopping season is nearly here! If you’re like 71% of the consumers InMarket surveyed, you most likely have already started your 2022 holiday shopping. 

InMarket’s Holiday Shopping InSights report unlocks key insights about how consumers plan to shop for gifts during the busiest shopping time of the year.

 Download the report and access findings like:

• How much holiday shoppers plan to spend on gifts
• How inflation is impacting consumer holiday budgets
• What kind of gift cards gift givers plan to buy
• And more!