Marketing Organization | MMA

The report shares the results of our exclusive survey amongst leading marketers in India on Marketing Technology adoption.

Marketing Technology adoption in India is in a growth phase and the report gives you current and rich insights into how diverse Indian companies are investing in it.

Key insights include:

  • Share of MarTech Budgets Used
  • MarTech Adoption & Usage
  • Future Marketing Technology Trends & more

 

Release Date: 
December, 2020
Education Section: 

Wednesday, June 24, 2020 - 11:00am to 12:00pm EDT

Speakers: 
Author of Customer Centricity: Focus on the Right Customers for Strategic Advantage
Wharton School of the University of Pennsylvania
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Tuesday, November 12, 2019 - 2:00pm to 3:00pm EST

Speakers: 
PetSmart Distinguished Chair in Marketing
Kelley School of Business, Indiana University
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In preparation for MOSTT, the MMA conducted a marketer usage and attitudinal survey to determine how marketers respond to the dramatic changes in technology and highlight immediate challenges and opportunities. Download the file below to read the findings from the survey.

Release Date: 
February, 2018

Tuesday, November 14, 2017 - 2:00pm to 3:00pm EST

Speakers: 
Head of Product Management
SAP Digital Interconnect
Product Owner, SAP Digital Interconnect
SAP Digital Interconnect
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