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Marketing Organization

Wednesday, June 24, 2020 - 11:00am to 12:00pm EDT

Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.

Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business

Author of Customer Centricity: Focus on the Right Customers for Strategic Advantage
Wharton School of the University of Pennsylvania
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Tuesday, November 12, 2019 - 2:00pm to 3:00pm EST

In response to dramatic changes in the marketing environment, many firms have launched initiatives to transform the marketing organization.

Professor of Marketing, Welch Family Professor in Business
Wisconsin School of Business
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In preparation for MOSTT, the MMA conducted a marketer usage and attitudinal survey to determine how marketers respond to the dramatic changes in technology and highlight immediate challenges and opportunities. Download the file below to read the findings from the survey.

February, 2018

Tuesday, November 14, 2017 - 2:00pm to 3:00pm EST

From CMO to CDO: The Digital Transformation of Marketing

Head of Product Management
SAP Digital Interconnect
Product Owner, SAP Digital Interconnect
SAP Digital Interconnect
VP of Industry Programs
Mobile Marketing Association
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