A marketer-led Future of Brand Safety Council created to ensure safeguards for brands in all marketing environments. The councils focus will be to develop processes, programs, benchmarks & measures to protect ones brands reputation & marketing investment.
The Council’s aim is to develop processes, programs, benchmarks, and measures to protect your brand’s reputation and marketing investment. The idea is to provide guidance and learnings to brands and performance marketers.
The Voice & Audio council seeks to create leadership & evangelism for marketers to better understand the dynamically evolving nature of voice marketing and enable guidelines, use cases and expertise to exploit the platform.
MMA’s Voice & Audio council originated in 2020 where we saw a huge untapped opportunity to connect with new target audiences that may not have been possible before due to barriers created by education, exposure, language and connectivity. The council will:
The Data & MarTech council helps facilitate business evolution and understand the importance of MarTech maturity, its capabilities, and data's importance in today’s dynamic world.
The E-commerce council seeks to help marketers develop a comprehensive understanding of the E-commerce landscape and new growth drivers in the ecosystem.
The council has prioritised the following key areas to work on :
Build overall understanding of the ecosystem and to address cluster-specific issues
Capability building in Omni Channel Marketing
Streamline ecosystem through building a common vocabulary and industry standards
There are now apps and desktop widgets that remind us to drink water periodically. Our smart watches help us breathe well and breathe right. These are telling tales about how busy we are and how technology comes to help us live a better life.
Every technology advancement has held true of the first principle, that it must make our life easy and better. AI enabled voice technology checks all the right boxes when it comes to helping us lead a better life.
With rural spending overtaking urban markets due to higher agricultural incomes, and decent rain and government stimulus harbouring hope of a faster bounce back, 2020 maybe a year of rural markets in India.
There is a clear rise in demand from Rural India due to the large number of migrant labourers going back home and thus fuelling the demand at a rate higher than before. Thus, there is no surprise that consumer companies are focussing their spending on rural markets with promotions, products and offers.
