MMA & GroupM has released the much-awaited, Modern Marketing Reckoner –a detailed and conceptualized report keeping in mind the business and ecosystem situation in 2020.
With the various shifts that have happened in 2020, the report focuses on two major perspectives – the consumer lens and the marketer lens.
The consumer lens focuses on the theme “Nothing Is Certain” and it captures the uncertainty and the changes which happened in 2020 at various levels from a consumer’s point of view.
The report shares the results of our exclusive survey amongst leading marketers in India on Marketing Technology adoption.
Marketing Technology adoption in India is in a growth phase and the report gives you current and rich insights into how diverse Indian companies are investing in it.
Thursday, December 10, 2020 - 4:00am to 5:00am IST
Marketing Technology adoption in India is in a growth phase and the report gives you current and rich insights into how diverse Indian companies are investing in it. We will unveil the results of our exclusive survey amongst leading marketers in India on Marketing Technology adoption.
Key takeaways :
Current usage of MarTech
Share of marketing budget for MarTech
Types of marketing technology most used
Future of marketing technology adoption trends and much more
MMA India, in association with mFilterIt, has published the Ad Fraud Elimination Guidelines recommending best practices to combat the challenge through collaborative endeavours of advertisers, agencies and the publishers.
This approach recommends, for the first time ever, how advertisers, agencies and publishers can collaboratively work together, implementing best practices, to combat ad-fraud collectively and holistically. Only then a trust can be ensured throughout the value chain building an effective, RoI driven, and synergetic digital advertising ecosystem.
