83% of brands are still not able to make connections across consumer touchpoints and devices –without these connections, personalization remains a thing of the future. This won't get any easier with the cookie going away. Join Swiggy and Zeotap in a fireside chat about the future of identity resolution and customer intelligence and get some food for thought on the future of MarTech in India.
As we emerge from Covid-19, the world will look very different. Consumer behaviour will have shifted resulting in businesses needing to recalibrate to address these needs.
In an unplugged chat with Rohit Dadwal, Ajit Mohan will discuss
The future is digital. This pandemic has accelerated the consumer journey towards that
The pace at which businesses adopt digital will determine their future success
New models will continue to disrupt and pivot businesses in the digital era. There is No Playbook for that…
With work from home being the new normal, digital content has taken centre stage - TikTok has seen a surge in time spent by users engaging & creating with short form video. User generated content is a high impact format of story-telling that has become more relevant today, than ever. This webinar touches upon how brands partnered with TikTok to really captivate users on a platform so inclusive and cause driven.
Brands are no strangers to change and crisis management. But it would be safe to say that the current scenario is a first for us all. While deciphering what people really want has always been a tough undertaking for marketers, they are now faced with the added challenge of understanding consumer behaviors and needs in the midst of these tough times.
In 'Here for now v/s Here to stay: Perspectives on Changing Consumer Behaviour', Sapna Chadha and Sukhleen Aneja shall chat about
Over the course of time, cookies have become the bread and butter of the Internet. Most commonly used for identifying users online and providing a personalised browsing experience, cookies play an essential role in the machinery of digital marketing. However, not all cookies are created equally—for marketers, it is important to understand these differences in order to know how trustworthy your data is, and how relevant it is to your campaigns.
The average Indian consumer journey has witnessed a near unrecognizable transformation in the last decade. Through the combination of rapidly evolving app ecosystems, and increasing connectivity at breakneck speed, consumers today have unlimited access to products and services, but are limited by their shrinking attention spans. This transformation has left especially lasting impact in three distinct areas:
Context: More than 55% of global consumers are keen to share personal context with brands if they are offered better consumer experiences.
Commerce: M-Commerce has exploded in India and it set to hit $94 billion in 2023 with a CAGR of 30%
Content: Time spent on media has risen by 5X, driving the convergence of content and commerce in India
Check out how consumers and marketers across the nation are seeing changes that will define the next era of advertising.
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