Voice & Audio Council | MMA

MMA’s Voice & Audio council originated in 2020 where we saw a huge untapped opportunity to connect with new target audiences that may not have been possible before due to barriers created by education, exposure, language and connectivity. The council will:
  • Establish best practices on Voice & Audio marketing 
  • Enable brands to understand this new medium & discuss how adoption can be widened.
  • Create knowledge resources like playbooks & whitepapers which will include use cases by brands nationally & globally.
 
Key Insights:
  • 82% of smartphone users are using voice activated technology as voice tech in playing a pivotal role in fueling aided commerce growth
  • 72% internet users in India will prefer to use a language other than English, with voice driving adoption
  • Voice has become a way of life, especially for information & entertainment:
  1. 43% for entertainment
  2. 26% to control utility apps
  3. 38% to gather information

 

Reports & Whitepapers

Webinars

Resources

Members Speak

Advisory Members


Council Members